ERIC_NO: EJ083960
TITLE: Communicator Mood and the Reluctance to Transmit Undesirable Messages (The Mum Effect)
AUTHOR: Tesser, Abraham; And Others
PUBLICATION_DATE: 1973
JOURNAL_CITATION: Journal of Communication; 23, 3, 266-83, Sep 73
ABSTRACT: This study addresses itself to a determinant of the MUM effect - namely communicator mood, and, as well, the interaction between communicator and recipient. (Author/RK)
MAJOR_DESCRIPTORS: Affective Behavior; Communication (Thought Transfer); Emotional Response; Interaction;
MINOR DESCRIPTORS: Analysis Of Variance; College Students; Measurement; Questionnaires; Tables (Data);
IDENTIFIERS: *MUM Effect
CLEARINGHOUSE_NO: AA516735