ERIC_NO:
ED309657
TITLE:
The Admissions Strategist. Recruiting in the 1980s. No. 11: Enrollment Management and Adult Students.
AUTHOR:
MacGowan, Sandra, Ed.
PUBLICATION_DATE:
1988
JOURNAL_CITATION:
The Admissions Strategiest; n11
ABSTRACT:
Information is presented on enrollment management for adult students. Papers presented at various seminars on the subject are compiled as follows:
"Enrollment Management: College Recruitment Philosophy for the Eighties"
(Don Hossler); "Enrollment Management Without Adult Students: Only Half
the Story" (Carol B. Aslanian); "Avoid Detroit's Mistakes: Reposition
Your Institution to Respond to Adults" (Lawrence N. Smith and Rita Abent);
"Develop a Powerful Data Base Management System for Your Institution"
(John McIlquham); "University of Massachusetts at Boston Creates New
Enrollment Services" (Douglas Hartnagel); "Syracuse University Fits
Enrollment Management into Its Academic Mission" (Thomas F. Cummings);
"College of Charleston's Reorganization Produces Successful First Year"
(Sue A. Sommer-Kresse); "Surprising Survey Results About Recruiting Reentry
Women Students" (Linda Felicetti); and "Kansas Universities' Support Systems
Help Nontraditional Female Students" (Julianne Ducommun Cooper and Robert
J. Mattox). The College Board's Office of Adult Learning Services, which
connects institutions to adult students, is described, noting its technical
services, training, and publications. (SM)
MAJOR_DESCRIPTORS:
Admission (School); Adult Students; Enrollment; Student Recruitment;
MINOR DESCRIPTORS:
Access to Education; College Administration; College Planning; Continuing Education; Higher Education; Nontraditional Students; Reentry Students; Womens Education;
IDENTIFIERS:
*Enrollment Management; Syracuse University NY; University of Massachusetts Boston
PUBLICATION_TYPE:
022; 150