ERIC_NO:
ED312712
TITLE:
Video Report Cards: Testing the Effectiveness of Visual Summative Evaluation.
AUTHOR:
Sneed, Don; Wulfemeyer, K. Tim
PUBLICATION_DATE:
1989
ABSTRACT:
The purpose of the pilot study described in this paper was to produce a set of video report cards for the parents of a small group of college
journalism students and then to determine the perceived effectiveness
of such cards. Fifteen students at San Diego State University volunteered
to participate in the study. Questionnaires were distributed to parents,
designed to elicit their evaluations of the effectiveness of the video
report cards as a method for communicating information about grades and
the process of assigning grades. Fifty-seven percent of the parents returned
questionnaires. About 95% of these parents said video report cards (VRC)
were a good idea for college students. In general, mothers tended to react
more favorably to the concept of VRCs than did fathers. The problems
associated with production were related to obtaining video cassette recorders
and equipment to prepare the tapes. The parents of college students in
this survey overwhelmingly approved of the concept of video report cards.
Such a response warrants further study and experimentation with VRCs.
One of the greatest benefits of VRCs may be their ability to enhance the
outreach programs of colleges and universities. (One table of data is
included and 21 references are attached.) (MG)
MAJOR_DESCRIPTORS:
Parent School Relationship; Report Cards; Student Evaluation; Videotape Recordings;
MINOR DESCRIPTORS:
Academic Achievement; Communication (Thought Transfer); Higher Education; Journalism Education; Mass Media; Media Research; Questionnaires; Technological Advancement; Undergraduate Students;
IDENTIFIERS:
San Diego State University CA
PUBLICATION_TYPE:
150; 143